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You've gone through all the hard work to create your website...but it isn't worth anything if you aren't going to maintain it. A website is like a house...or an office...it must be cleaned and repaired fairly often. Sometimes, it even needs to be rearranged. You should update your site on a regular, scheduled basis. Weekly, bi-weekly, monthly...never wait more than a month to update it. Add fresh content, fresh products, fresh something. Check to make sure all of your graphics are working. Check your links. This can be done with a validator. Check your web stats. Which pages aren't doing well? Why? Fix it, change it, or delete it and make room for something else. Make it better. Check your space. Are there files in your directory that aren't doing anything? They aren't connected to anything? Perhaps it is your ftp log...get rid of it...it is taking up precious space. When a visitor reports a problem with your page, you should act on it immediately. Find out where the problem is, what the problem is, and repair the problem. It is a good idea to visit your own page at least every other day, if not daily. Just see how things look, what's going on, etc. You would do the same thing if you had an offline office, you would show up fairly often to check on things. If you have your own ezine, you can let your subscribers know when you have updated your site, what you have added, etc, to get them to re-visit your site. This is a great promotion tool. Make sure your site stays in good working order at all times! What's Next?Contents |